We've all been there.
An Account Manager, unaware of several open support tickets, joins a customer meeting hoping to upsell. Instead, they spend the whole hour discussing unresolved issues. They end up looking foolish and waste an opportunity to build customer trust.
The Marketing team launches a campaign without checking the status of open support items. The customer, frustrated with the open issues, isn't in a buying posture. The campaign is ignored, or worse, the customer's frustration escalates at the prospects of being upsold when they're not happy with the current solution.