Openline Strategy Overview
It all starts with our Mission
Our mission is to become the #1 customer data platform in the world by 2030.
The key word here is "platform".
A platform is a group of technologies that are used as a base upon which other applications, processes or technologies are developed.
A platform is not a pipeline. It's not analytics. It's an enabler for new and different technologies to flurish.
We are a customer data platform
customerOS is the system of record for all customer data within the business. Yes it's a customer data warehouse. But it's also a development platform. It's a live, transactional system that interfaces directly with applications.
We also provide components (like web forms and web chat) that make it easy for developers to interact with their customer data from within their applications.
Bottom line: Developers build things with Openline. It's our job to make it easy for developers to create, enrich, and extract value from customer data.
Our super secret master plan
- Become the system of record for customer data within the business.
- Provide developers the tools to build their own workflows, applications, and customer experiences over the top of their customer data.
- Build an application ecosystem that allows any developer to build models and applications for any other Openline user to run or consume.